Grindtyme Fitness Clothing Brand Logo

Grindtyme Fitness is a clothing brand designed to compliment the drive and intensity of ones training regimen. Soundstream Multimedia sought to expand it's business into the realm of apparel, specifically fitness and athletics. The objective from the standpoint of logo design was to visually represent the intensity and determination of anyone seeking to improve their physical condition, pushing and exceed their limits and boundaries.

The above design is the primary design but two other iterations of the Grindtyme Fitness logo were designed that were also favourable to the client below.