Your Ideal Life
Life Coaching Business
Brand Identity

This was a freelance project that required the design of a logo for a life coaching business. This client required a logo that represented the various areas of life coaching and self improvement that they hoped to service. For the client Your Ideal Life means that the service will help the client needing life coaching to identify their overall life goal or "ideal Life" that the client hopes to achieve and then help the client work through what is stopping them from achieving that objective.

To visually manifest the meaning behind the business name the attempt was made to subtlely combine the concept of the magnetic north pointing compass, the permanently fixed north star, and the symbolic "tree of life"

The above are the stepping stones, the progression to the final design.